From Out of the Smokies
Charlie Tombras
How To Write Copy That Sells
Ray Edwards
Publicity To the Rescue
Susan C Daffron
Global Marketing & Advertising
Marieke K. de Mooij
Advertising in the Digital Age
Sevil Yesiloglu
How To Get To Great Ideas
Dave Birss
How To Get To Great Ideas
Dave Birss
Trusted Advertising
Matt Bourn
Using Creativity and Data in Marketing
Tom Ollerton
Sustainable Advertising
Matt Bourn
The Complete Copywriter
Alan Barker
Marketing Communications
P. R. Smith
Brand Storytelling
Miri Rodriguez
A Marketer's Guide To Digital Advertising
Shailin Dhar
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow
Key Marketing Metrics
Paul W. Farris
Marketing Communications in Tourism and Hospitality
Scott McCabe
Marketing Communications in Tourism and Hospitality
Scott McCabe
The Dark Side of Marketing Communications
Tim Hill
