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The Brains Behind Great Ad Campaigns
Product information
Author:
Type: Paperback
ISBN: 9780742555518
Date: 16th July, 2009
Publisher: Rowman & Littlefield Publishers
Categories
- Media Studies
- Advertising
Description
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.